eBay is feeling the heat! A French court ordered the online auctioneer to pay nearly 40 million euros (63 million US) in damages to Louis Vuitton on June 30 for selling fake products against copyright protection. The court ruled in favor of six of LVMH brands and four perfumes that were being sold, Christian Dior, Kenzo, Givenchy and Guerlain. eBay immediately announced it would lodge an appeal, rejecting the view that the court had upheld copyright law. The case, which started a year and a half ago, stated that eBay knowingly allowed the sales of counterfeit products on its site. The court also issued eBay a cease and desist order preventing it from running ads for the perfume and cosmetic brands. If they don't oblige, they'll face a fine of 50,000 euros per day (over $78K.)