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Tuesday, 14 February 2006
SOUP OPERAS
The General Mills Progresso brand has launched a website featuring nine short films, so-called "Soup Operas," with Publicis Dialog New York having created the site, Home Sweet Cube, targeted to young women at work, reports AdWeek. The site features nine short films, about two minutes each, dealing with the ups and downs of the characters' office lives - perfect, Progresso hopes, for viewing at lunchtime in the office. Soup Operas
Posted by lycos50
at 7:56 AM EST
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Thursday, 16 February 2006 - 7:37 AM EST Name: Karren HomesThe homesweetcube.com viral campaign was planned and seeded by Asa Bailey Viral Advertising. I should know he bought some media space on our blog to promote it, thanks Asa.
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