A MILLION WAYS DANCE
Here's a viral-by-mistake marketing story you gotta love: This summer alt pop band
OK Go were getting ready for a tour to promote their second album.
So, there they were in a Chicago-area backyard practicing a dance routine to go with one of their songs, '
A Million Ways.' The problem with practicing a dance routine in a backyard (as opposed to, say, in a dance studio) is there are no mirrors, so you can't see how you look.
OK GoWhich is why the guys decided to tape the thing on a video camera set up on a tripod. They did their three-minute routine a few times and then checked the video.
One of their girlfriends thought the video looked so fun that she begged them to release it as their official video instead of the "real" video they were planning to do with a professional director. The band laughed at her. Thereupon, she posted the video online and emailed a couple of friends to get a second opinion.
Two point five million downloads later, the boys found themselves invited to perform the dance live on
Good Morning America and
The Tonight Show.
They've also begun receiving emails from fans with links to homemade videos of other groups of men performing the dance. (
Apparently it's a big hit at weddings.)Watch 'A Million Ways to Dance'
Posted by lycos50
at 12:01 AM EST